Survey: Environmental Cues

From the mailbag:

My name is Alex Cohen and I am a blind doctoral student in marketing at 
Drexel University.  My research focuses primarily on creating a more 
inclusive marketplace for the disabled community, specifically for the 
visually impaired.  The purpose of this survey is to explore how retail 
stores effectively use their environments or atmospherics to provide 
information to customers, satisfy them, make them repurchasers, and refer 
other customers.  Additionally, we want to find out whether the use of these 
environmental cues has a greater impact for the visually impaired customers 
leading to a  more inclusive and satisfying shopping experience. 
 
   I have tested the questionnaire and it should work well with JAWS and any 
other screen-reading software.  The questions are presented in dropdown 
format for a more convenient survey taking experience, and it should take 
less than 10 minutes to complete. Although I do not have much in the way of 
funding, I will be donating $4.00 to the NFB for each fully completed 
survey. I also welcome any comments as to how I may make my questionnaires 
more accessible in the future. 
 
I greatly appreciate your kind assistance. The below link will take you 
directly to the survey. 
http://drexel.qualtrics.com/SE/?SID=SV_3vM4aAbF5idCbRj 
 
Thank you very much! 
 
Alex Cohen 
 
 
Alex H. Cohen 
Doctoral Student 
Department of Marketing 
LeBow College of Business
Advertisements
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